What is a unique selling proposition?
- It refers to a concept that tells about what makes a brand or company separate from other companies.
- It refers to the concept of uniqueness of a certain company.
Is unique selling proposition important?
Yes, of course. The unique selling proposition is an effective marketing strategy that urges people to favor a certain brand.
When a customer agrees with a company’s views, he may be more inclined to purchase an item from that brand. That is how the relationship between a customer and brand is created.