Search engine optimization refers to the process of boosting a website or webpage’s visibility on the internet by way of improving a site’s non-paid search ranking, popularly known as “organic search”.

Search engine optimization is done by targeting its many aspects such as link building, keyword research, and content.

Does my e-commerce shop need SEO?

Yes, it does. There are loads of online stores out there, especially since e-commerce is a booming industry. With that, you have to make sure that your site remains visible. Otherwise, your store will be overwhelmed by other online businesses.

What are the best ways to optimize my e-commerce store for search engines?

Research

This is the most important part of the whole search engine optimization process. You have to research the keywords that you must use for your site. More than that, you also have to research about your competitors so that you’ll know what to expect.

Site audit

The second most important step is to make sure that your site is free from errors. There are loads of sites out there that kind help you with this such as Scream frog.

After that, you should also try to look at your site speed.

On-page SEO optimization

This is all about your website. It’s about ensuring that people who come to your site will visit again. In order to do that, here are the things you need to consider:

Keyword optimization

You have to employ the right keywords in your website, whether it be the content, header, banner, ALT tag, or product descriptions.

Mobile-friendly

Users shouldn’t have to take an hour to study how your site’s navigation. Make sure that it will only take a few clicks to navigate your site so that you don’t comprise user experience.

Internal linking

You should use anchor text within your content, linking it to another article within your site.

Usability

Users shouldn’t have a hard time navigating. It should be a site that will be easy to use for everyone.

Responsive

Most people browse the internet through their phone. It wouldn’t be much of a surprise if some of your customers are accessing your site through their phone. With that, your site should still look good in the mobile version.

Social proof

Nobody is just going to take your word for it. With that, there should be customer reviews who will serve as the witnesses to your claims.

Experiment

Search engine optimization is never static. You have to experiment from time to time. You can use A/B testing to see which keywords are the best in making conversions.

Write content

Not only does the content make your users feel more in contact with you, it’s also q great tactic to boost your search ranking.

Off-page SEO optimization

This involves guest posting and getting backlinks from other high domain authority sites.

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