Search engine marketing is no different from the traditional marketing, except that it works to market a company for search engines. Its purpose is to make a company website visible to users.

What is SERP?

SERP stands for, search engine results page. This is the page that appears in a search engine site after a user has typed in a query.

What are the most commonly used search engines?

  • Google
  • Bing
  • Baidu
  • Yandex
  • Yahoo
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